Do I have your attention?
Well, while I might have it right now, the reality is that with each passing day your local arts scene has less and less of your attention.
Every conference I’ve been to in the last 12 months has talked about the concept of disruption. When I was a kid being disrupted meant getting distracted, and that was a bad thing. When I was a young pianist, distraction meant I was not practicing enough or wasn’t really concentrating at the work at hand. As a piano teacher being disrupted by the phone ringing meant that I had to ask the student to play that passage again.
But in 2017, disruption is the ultimate goal of every thing. Our cell phones have disrupted our lives, but more importantly they’ve disrupted our use of computers, newspaper, even live concerts. Streaming has disrupted the recording industry and nearly brought television as we know it to its knees. Online shopping has disrupted the shopping mall. Our lives are based around the inventions and decisions of a few people who decided they wanted to disrupt our norms and create the new experience.
Earlier this week there was a fake news story about one of my favourite opera singers, claiming he’d lost his battle with cancer. The twitter-verse exploded and news of his death spread faster than would have been possible just a few years ago. And within 22 minutes his wife had posted to her Facebook page to say that he was in fact not dead, but rather sleeping peacefully beside her in their home. And with the same flurry of social media we all posted to say thank God he was still with us.
Even news about opera has to be distracting and disruptive to be heard. Which I guess isn’t just global. I had a classical music buff who I’ve known for years here in town say to me they had no idea James Ehnes was just here. This is someone who I know is paying attention, who passionately follows the arts and would never have missed this concert…..but we’re all living in a fast-paced bubble where we have a hard time keeping up with what life has become.
So at each conference I’ve been at we’ve talked about disrupting the audience’s who we are not connecting with, or disrupting a larger/new audience…but what happens when you’re not being disruptive enough with the people who are your core?
I worry that Saskatoon’s unbelievably vibrant and exciting local arts scene is not going to be disruptive enough. The local classical musical world can’t afford massive marketing budgets – the SSO has by far the largest marketing budget of any classical music group in town, and we feel like we can’t keep up.
Frequently I look at the line up of upcoming music events in Saskatoon and think to myself “we are living in a golden age in this town”, but are we able to connect the audience with the event? Are we able to connect the artists with their fans and people who would be fans?
Disruption might be trendy, but it’s not new. Beethoven disrupted the Viennese establishment….Debussy disrupted the French school….David Bowie disrupted the musical world and set it on its head. It’s history repeating – but can we as a music community, disrupt your lives enough for you to come and be present in the room when we make music?
Maybe that’s just it – a concert is one of the few remaining disruptions in our modern lives…..shut your phone off, turn off work-mode, and be really you for a while just enjoying the moment.
See you at the symphony,