It’s time for a good news story. Your orchestra broke even on last season.
This is no small accomplishment – this is the result of a complete analysis of how we were spending money. It is the achievement of months of careful decision making and the hard work of every single member of the SSO team – management, staff, board of directors, even musicians. This is something to celebrate.
For those of you keeping score at home – last year we had a loss of more than $265,000; this year we broke even with the minimal loss of $2300; and in this new season we are on track to not only begin the process of deficit reduction but show a surplus on the season.
Subscriptions are up – this is huge news. It may not make the nightly news, but it is definitely note worthy in an arts climate where orchestras are constantly bemoaning the loss of subscribers. Subscribers are up, and we didn’t spend a dime on acquiring those new subscribers.
We have new initiatives – this is significant because if classical music didn’t matter anymore we wouldn’t have people excited about new ideas. Whether you’ve join the Patrons Club, or you’re excited about the rumours of the after parties, or you’re hoping to snag a Christmas gift at the lobby boutique, you are seeing what can happen when a symphony decides to get relevant.
I firmly believe that people are responding to the programming of the upcoming season – the response has been overwhelming. People are in love with the idea of a bunch of prairie folk setting off in search of what it means to be an orchestra in the west. People are excited about the chance to see home grown heroes taking the stage to prove that we grow them talented here! People are feeling like their symphony is back. And it is.
Each and every one of us has a part to play in the future of the SSO – each musician, each audience member, each volunteer. We are all going to be part of Saskatoon’s orchestra. We can each be ambassadors of the SSO through marketing, development, and public knowledge of the orchestra – don’t be shy to tell your friends you’re going to the symphony; don’t be ashamed to say that you’re playing a part in making sure that there is exceptional music in Saskatoon. This is the time to show your pride.
I often think that the arts could learn a lot from professional sports – maybe not in terms of dress code, but in terms of team spirit. Sports teams know that the win is only worth it if there is someone their to share in their moment. Sports teams make sure that their fans know how important they are, how much they matter in the stands. And the same is true for music.
This orchestra needs a cheering section because it is doing incredible things. These musicians need everyone to take pride in piece well played, in a moment on stage that changes the life of a listener hearing it for the first time. We aren’t asking you to paint your face green and blow those horns from your seats – but we are asking that you celebrate with us!
From deficit to break even to lasting sustainability – this is something to cheer about. And how can you help, you ask? Share the news of upcoming events with people – as the Executive Director for the next three years, I want to have us all sell more tickets. The musicians are committed to making incredibly artistic music, the management is committed to fiscal responsibility, but the best thing possible would be to start having sell outs.
The fact is, we can’t afford modern advertising – for us to ‘keep up with the jones’ we’d have to quadruple the money we spend on advertising – BUT we do have all of you. If every single person who loved going to the symphony sold another two tickets to friends or relatives or coworkers, we’d sell out. We’d have waiting lists. We’d have people scrambling to get tickets. We’d have more people taking pride in their music scene, and that my friends is how we create a climate of culture.
If you want something go out and get it – so let’s start packing the place. Let’s see people realizing that its not about stuffy music and long second halves. Let’s show people what a little prairie voice can do.
It’s little wonder this orchestra is a survivor. This is Saskatchewan, its what we do.
See you at the Symphony!